The Vault
A project to define a brand identity framework and key visuals for The Vault - a new state-of-the-art workshop and storage facility in Suffolk, who store, enhance and love classic and modern sports cars.
The chrome badge identity is a take on a 'V-type' emblem, complete with bespoke chrome font to create a slick look with substance. The V symbol and strapline are used in a variety of ways to suit the application to add flexibility to the system.
Chrome-like key visuals that play with light use a mix of AI juxtaposed with photography to add texture and realism.
"Adam is one of the most talented brand directors and graphic designers I have worked with over 30 years. He grasps the essence of a brand, knows what to respect and what to challenge, enabling the brand to thrive, supported by cast iron strategic support and ‘ready to go’ wonderful creative treatments. Working with Adam is a joy and something I look forward to doing on every business we develop."
ALEX TARRY
DIRECTOR, THE VAULT EUROPE
