Shoreline
A project to market Shoreline - a luxury residential property development on Folkestone beach, part of a wider development plan for the town which is being carefully restored and masterminded for the future.
Shoreline's marketing is designed to have mass appeal to those who love the sea and have a creative spirit, promoting both the development and the town so the vision for new Folkestone can thrive.
shorelinefolkestone.co.uk
The horizon device provides a flexible geometry that integrates the logotype and headlines with key visuals of the development and Folkestone, celebrating both the brand name and the destination.
The 'line' is extended into a tiled format, integrating the wide variety of art, lifestyle and Shoreline property visuals that help to portray Folkestone in an aspirational light.
All communications have a simple call to action, inviting customers to discover Shoreline's splendour in real life.
Minimalist typographic compositions juxtaposed with a flexible image-led framework ensure maximum standout across channels.
Additional layers of content to support the core marketing have been developed to promote local businesses, providing potential residents with an insider's guide to the best Folkestone has to offer.
